EpiQure by Qantas Frequent Flyer

Full design and brand identity creation for "epiQure by Qantas Frequent Flyer," the Qantas wine and food community.

This involved creating core brand elements (stationary, packaging) and a cohesive visual language across various touchpoints - website, emails, catalogues, magazine ads, seasonal campaigns and events. My role also encompassed brand custodianship, ensuring consistency across the brand over a 3-year period.